Did you know that sulfate is capable of stripping the natural oils right out of your hair, and can also result in redness, flakiness, and non-stop itching? If you’re looking for a snazzy new shampoo that doesn’t leave your hair feeling flaky and gross, allow us to introduce you to Magik Beauty’s new botanical shampoo, which is entirely free of sulfate. This shampoo moisturizes brittle or under-nourished hair and leaves your scalp feeling hydrated and bereft of stress. Simply apply a small amount of shampoo to your wet hair and gently bring it to a lather on the top of your scalp (focus on lathering it in at the root to give your hair volume and preserve the natural color of your hair). Leave there for one to three minutes and rinse thoroughly.